“If you run a small business, chances are that most of your sales come from customers in your local area. Sixty percent (60%) of small businesses get the majority of their customers from within a 50-mile radius.”
So says Anita Campbell in her article about local search. As search engines begin to replace other paper forms of search like Yellow Pages it might be prudent to learn more about local search.
Read Anita’s article Local Search - Why Should You Care?
I agree with Anita. I rarely pick up a phone book anymore. My first instinct is to run to the computer and look up a business phone number.
She also includes a good list of local search links in her article.
Anita, I have to go along with Amanda, I also make a dash for the computer when having to look up a business.Your local search links are very helpful. Thank You!
Many small CEOs lose out on lots of business when “marketing” with their website. Most local small business websites are “brochure sites” that do little to draw customers to the business.
Any Internet marketing strategy for a local small business that intends to draw customers from the local area should include local search. But most web designers are not marketers - their designers!
Anita is touching on a huge subject here. Listen to her sage advice - and get an Internet marketer to set up your website strategy and tactics - not just the designer!