Delegation in a Virtual World

In today’s microenterprise world where many times there is only one person actually in the business, delegation takes on a whole new meaning.

Typically even a microenterprise has to perform the same functions as a larger business but they tend to use outside suppliers and partners to perform and manage those functions.

For example: Most of us don’t host our own websites or email or e-newsletter systems, we delegate that to an outside provider.

If we process credit cards we might use Paypal or another merchant account supplier along with our bank.

Almost all of us outsource our legal needs to a local firm or possibly even one of the new online legal firms that provides legal support for a fixed monthly subscription fee.…

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You’re Not After Clicks: You’re After Sales!


My thanks to a special guest blogger, Caroline Melberg of SmallBusinessMavericks.com. This is a content and practical advice packed post, take your time and absorb.

It’s no secret that in today’s world, online success depends in large part on how much traffic you drive to your site. The amount of traffic you get depends on your search engine optimization. When your site is primed for search engine optimization, you get tons of traffic coming to you for free. Great, right?

Of course! You see, on the web you have a choice – you can pay Google or Yahoo tons of your hard earned cash for PPC clicks, or you can search engine optimize your site to drive new customers to you.…

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