Ok, you have 90 seconds to pitch an investor, what do you do?

This is a good article with some real world, practical advice.

Excerpt: You have 90 seconds to explain, starting now.That’s the premise of the Elevator Pitch Olympics, a yearly event at the Wisconsin Early-Stage Symposium. This year, a panel of eight investors dished out advice and a few hard knocks to hopeful entrepreneurs who presented their businesses in front of an audience.Most people speak at between 100 and 200 words per minute. Think about the blurb on a book jacket – that’s about how much information the pitches should convey. The better presenters used their time well to persuade the judges that it would be a good idea to take a meeting or read their business plan in more detail.