I was recently discussing trade show press kits with one of my clients. She was wondering about “extra stuff” to put in the kits — the press release is covered, but should other documents also be included?

My response:

You can include other documents, but usually the media is so pressed for time they’ll only have time to glance at it. Mostly, they just want to know what’s new for this show. So if you have other documents like a corporate history/backgrounder, executive profiles, service/product listing, previous press clippings, fact sheets, or FAQs (Frequently Asked Questions) — post those on your company website in a “Press Room” section, and direct the media there by including a link in your press release or cover letter.

Read Creating Trade Show Press Kits