Comments on: 7 Steps to Customer Loyalty http://www.smbceo.com/2006/05/23/7-steps-to-customer-loyalty/ Resources and Knowledge for the Small Business CEO Mon, 08 Sep 2008 13:14:27 +0000 http://wordpress.org/?v=2.2 By: Steve Rucinski http://www.smbceo.com/2006/05/23/7-steps-to-customer-loyalty/#comment-384 Steve Rucinski Wed, 24 May 2006 22:39:15 +0000 http://www.smbceo.com/2006/05/23/7-steps-to-customer-loyalty/#comment-384 Thanks for your comments and sharing that link! Thanks for your comments and sharing that link!

]]> By: jlueck@marketingmo.com http://www.smbceo.com/2006/05/23/7-steps-to-customer-loyalty/#comment-383 jlueck@marketingmo.com Wed, 24 May 2006 19:15:38 +0000 http://www.smbceo.com/2006/05/23/7-steps-to-customer-loyalty/#comment-383 Thank you for a great post on a highly valuable subject! <br/><br/>In his book, The Loyalty Effect, Fred Reichheld writes that, "a 5% improvement in customer retention rates will yield between a 25 to 100% increase in profits across a wide range of industries." <br/><br/>The "Finding Loyalty" portion of the article hints at another related topic, Customer Lifetime Value. <br/><br/>For those of your readers that are interested, there's a formula for calculating CLV available at http://www.marketingmo.com/blog/template_permalink.asp?id=113.<br/><br/>Great post Steve!<br/><br/>Best,<br/><br/>Jennifer Lueck<br/>www.MarketingMO.com <br/>www.MarketingMO.com/blog Thank you for a great post on a highly valuable subject!

In his book, The Loyalty Effect, Fred Reichheld writes that, “a 5% improvement in customer retention rates will yield between a 25 to 100% increase in profits across a wide range of industries.”

The “Finding Loyalty” portion of the article hints at another related topic, Customer Lifetime Value.

For those of your readers that are interested, there’s a formula for calculating CLV available at http://www.marketingmo.com/blog/template_permalink.asp?id=113.

Great post Steve!

Best,

Jennifer Lueck
www.MarketingMO.com
www.MarketingMO.com/blog

]]> By: Steve Rucinski http://www.smbceo.com/2006/05/23/7-steps-to-customer-loyalty/#comment-382 Steve Rucinski Wed, 24 May 2006 15:45:50 +0000 http://www.smbceo.com/2006/05/23/7-steps-to-customer-loyalty/#comment-382 Thanks for compliment and the tip on promoterZ! Thanks for compliment and the tip on promoterZ!

]]> By: Jim Roseberry http://www.smbceo.com/2006/05/23/7-steps-to-customer-loyalty/#comment-381 Jim Roseberry Wed, 24 May 2006 14:39:28 +0000 http://www.smbceo.com/2006/05/23/7-steps-to-customer-loyalty/#comment-381 Excellent stuff.<br/><br/>To find out who our loyal customers are we use PromoterZ (http://www.promoterz.com). It finds them through a very short survey and then automatically continues to communicate with them. It's a web application.<br/><br/>Anyways, it works well for us.<br/><br/>Thanks for the tips,<br/><br/>Jim Excellent stuff.

To find out who our loyal customers are we use PromoterZ (http://www.promoterz.com). It finds them through a very short survey and then automatically continues to communicate with them. It’s a web application.

Anyways, it works well for us.

Thanks for the tips,

Jim

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