The idea is to walk in the shoes of your customer and test every aspect of presenting your offering and serving a customer - a concept I believe is worth repeating.

The concept is simple and practical. Place an order from your company as any customer would - exercise whatever purchase agreement is standard, submit an order, accept the product or service, try any customer support offering, etc. Be careful to evaluate every action, reaction, and purchase experience as a customer would.

Get a Checklist of things to evaluate HERE