It seems like a simple enough concept. Every business owner knows it, and the smart ones drill it into their employees. Customer service is king, and the customer is always right, not necessarily because he or she really is always right, but because he or she is the customer and has other places to spend their money.
But in the end, customer service is not so simple. Think back to the last time you purchased something at a retail discount store. If you had a question, it might have been difficult to find someone who knew enough about the item to provide an answer — or who even cared to find someone who could.
Read on HERE
I had a friend that used to observe that people would often rather be right than loving. Now I don’t know if the customer is always right, but certainly you as a seller are either meeting their needs in their eyes or you aren’t.
Unfortunately, many companies are unable to see the whites of the customer’s eyes, and are equally blind to their true needs. Without having the information that allows you to be and remain close to your customers it becomes an almost impossible challenge to build a service that would estimate, let alone meet their needs…and soon they will leave…and they carry their wallet out the doors. Too bad. Too sad.