Introduction: Tariffs Are the New Trade Walls — But Innovation Finds a Way
The global business landscape is undergoing a seismic shift. While the past decade belonged to Direct-to-Consumer (DTC) brands, the next frontier is being shaped by a new paradigm: Direct to Factory (DTF). And one unexpected catalyst is leading the charge — tariff wars.
With ongoing geopolitical tensions between the U.S. and China, the European Union’s green tariffs, and unpredictable import duties disrupting once-stable trade routes, businesses are adapting in real-time. They’re going leaner, smarter, and most critically — closer to the source.
Tariffs, once seen as a political tool, are now inadvertently fueling the re-engineering of global supply chains.…
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